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Modern marketing research : concept, methods and cases.
Material type:
TextPublication details: United States : South-Western, Cengage Learning, c2013.Edition: 2nd. edDescription: 689 p. ; 28 cmISBN: - 9781133188964
- 1133188966
- HF 5415.2 .F45 2013
Books
| Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| KUALA KETIL CAMPUS | Non-fiction | Malay/English Collection | HF 5415.2 .F45 2013 (Browse shelf(Opens below)) | Available | 1056590 |
Total holds: 0
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| HF 5415.2 .B73 2010 Marketing research : tools & techniques / | HF 5415.2 .C48 Marketing research : methodological foundations / | HF 5415.2 .C56 2014 Essentials of marketing research : putting research into practice / | HF 5415.2 .F45 2013 Modern marketing research : concept, methods and cases. | HF 5415.3 .P468 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. | HF 5415.3 .W66 2007 Essential guide to marketing planning | HF 5415.32 .C66 2008 Consumer behaviour |
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