Modern marketing research : (Record no. 18975)

MARC details
000 -LEADER
fixed length control field 00616nam a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140316b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133188964
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1133188966
050 ## - LIBRARY OF CONGRESS CALL NUMBER (No. Panggilan)
Classification number HF 5415.2
Item number .F45 2013
100 ## - MAIN ENTRY--PERSONAL NAME (Entri Utama Pengarang)
Personal name Feinberg, Fred M.
245 ## - TITLE STATEMENT (Tajuk Buku)
Title Modern marketing research :
Remainder of title concept, methods and cases.
250 ## - EDITION STATEMENT (Edisi)
Edition statement 2nd. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) (Penerbit)
Place of publication, distribution, etc United States :
Name of publisher, distributor, etc South-Western, Cengage Learning,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION (Halaman)
Extent 689 p. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM (Tajuk Perkara)
General subdivision Marketing research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM (Tajuk Perkara)
General subdivision Marketing research
Form subdivision Management.
700 ## - ADDED ENTRY--PERSONALAUTHOR
Personal name Kinnear, Thomas
700 ## - ADDED ENTRY--PERSONALAUTHOR
Personal name Taylor, James R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number (Invoice Number) Total Checkouts Full call number Barcode Date last seen Koha item type
Available Library of Congress Classification Not Damaged   Non-fiction KUALA KETIL CAMPUS KUALA KETIL CAMPUS Malay/English Collection 16/03/2014 486.50 BS 22145   HF 5415.2 .F45 2013 1056590 16/03/2014 Books