Modern marketing research : (Record no. 18975)
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000 -LEADER | |
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fixed length control field | 00616nam a2200205 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140316b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781133188964 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1133188966 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER (No. Panggilan) | |
Classification number | HF 5415.2 |
Item number | .F45 2013 |
100 ## - MAIN ENTRY--PERSONAL NAME (Entri Utama Pengarang) | |
Personal name | Feinberg, Fred M. |
245 ## - TITLE STATEMENT (Tajuk Buku) | |
Title | Modern marketing research : |
Remainder of title | concept, methods and cases. |
250 ## - EDITION STATEMENT (Edisi) | |
Edition statement | 2nd. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) (Penerbit) | |
Place of publication, distribution, etc | United States : |
Name of publisher, distributor, etc | South-Western, Cengage Learning, |
Date of publication, distribution, etc | c2013. |
300 ## - PHYSICAL DESCRIPTION (Halaman) | |
Extent | 689 p. ; |
Dimensions | 28 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM (Tajuk Perkara) | |
General subdivision | Marketing research. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM (Tajuk Perkara) | |
General subdivision | Marketing research |
Form subdivision | Management. |
700 ## - ADDED ENTRY--PERSONALAUTHOR | |
Personal name | Kinnear, Thomas |
700 ## - ADDED ENTRY--PERSONALAUTHOR | |
Personal name | Taylor, James R. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Item type | Books |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number (Invoice Number) | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
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Available | Library of Congress Classification | Not Damaged | Non-fiction | KUALA KETIL CAMPUS | KUALA KETIL CAMPUS | Malay/English Collection | 16/03/2014 | 486.50 | BS 22145 | HF 5415.2 .F45 2013 | 1056590 | 16/03/2014 | Books |