Modern marketing research : concept, methods and cases.
Feinberg, Fred M.
Modern marketing research : concept, methods and cases. - 2nd. ed. - United States : South-Western, Cengage Learning, c2013. - 689 p. ; 28 cm.
9781133188964 1133188966
--Marketing research.--Marketing research--Management.
HF 5415.2 / .F45 2013
Modern marketing research : concept, methods and cases. - 2nd. ed. - United States : South-Western, Cengage Learning, c2013. - 689 p. ; 28 cm.
9781133188964 1133188966
--Marketing research.--Marketing research--Management.
HF 5415.2 / .F45 2013