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Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James.
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TextPublication details: Thousand Oaks, Calif. : SAGE, c2014.Description: 497 p. : ill. ; 25 cmISBN: - 9781412991308 (pbk.)
- HF 5415.2 .C56 2014
Books
| Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| KUALA KETIL CAMPUS | Non-fiction | Malay/English Collection | HF 5415.2 .C56 2014 (Browse shelf(Opens below)) | Available | 1059079 |
Total holds: 0
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| HF 5415.2 .B47 2010 Sales and market forecasting for entrepreneurs. | HF 5415.2 .B73 2010 Marketing research : tools & techniques / | HF 5415.2 .C48 Marketing research : methodological foundations / | HF 5415.2 .C56 2014 Essentials of marketing research : putting research into practice / | HF 5415.2 .F45 2013 Modern marketing research : concept, methods and cases. | HF 5415.3 .P468 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. | HF 5415.3 .W66 2007 Essential guide to marketing planning |
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