Essentials of marketing research : (Record no. 19432)

MARC details
000 -LEADER
fixed length control field 00524cam a2200157 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s2014 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412991308 (pbk.)
050 00 - LIBRARY OF CONGRESS CALL NUMBER (No. Panggilan)
Classification number HF 5415.2
Item number .C56 2014
100 1# - MAIN ENTRY--PERSONAL NAME (Entri Utama Pengarang)
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT (Tajuk Buku)
Title Essentials of marketing research :
Remainder of title putting research into practice /
Statement of responsibility, etc Kenneth E. Clow, Karen E. James.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) (Penerbit)
Place of publication, distribution, etc Thousand Oaks, Calif. :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION (Halaman)
Extent 497 p. :
Other physical details ill. ;
Dimensions 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM (Tajuk Perkara)
Topical term or geographic name as entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME (Nama yang terdapat di tajuk perkara)
Personal name James, Karen E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number (Invoice Number) Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Available Library of Congress Classification Not Damaged   Non-fiction KUALA KETIL CAMPUS KUALA KETIL CAMPUS Malay/English Collection 11/08/2014 358.40 BS27506   HF 5415.2 .C56 2014 1059079 11/08/2014 11/08/2014 Books