Essentials of marketing research : (Record no. 19432)
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000 -LEADER | |
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fixed length control field | 00524cam a2200157 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120911s2014 caua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781412991308 (pbk.) |
050 00 - LIBRARY OF CONGRESS CALL NUMBER (No. Panggilan) | |
Classification number | HF 5415.2 |
Item number | .C56 2014 |
100 1# - MAIN ENTRY--PERSONAL NAME (Entri Utama Pengarang) | |
Personal name | Clow, Kenneth E. |
245 10 - TITLE STATEMENT (Tajuk Buku) | |
Title | Essentials of marketing research : |
Remainder of title | putting research into practice / |
Statement of responsibility, etc | Kenneth E. Clow, Karen E. James. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) (Penerbit) | |
Place of publication, distribution, etc | Thousand Oaks, Calif. : |
Name of publisher, distributor, etc | SAGE, |
Date of publication, distribution, etc | c2014. |
300 ## - PHYSICAL DESCRIPTION (Halaman) | |
Extent | 497 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM (Tajuk Perkara) | |
Topical term or geographic name as entry element | Marketing research. |
700 1# - ADDED ENTRY--PERSONAL NAME (Nama yang terdapat di tajuk perkara) | |
Personal name | James, Karen E. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Item type | Books |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number (Invoice Number) | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Available | Library of Congress Classification | Not Damaged | Non-fiction | KUALA KETIL CAMPUS | KUALA KETIL CAMPUS | Malay/English Collection | 11/08/2014 | 358.40 | BS27506 | HF 5415.2 .C56 2014 | 1059079 | 11/08/2014 | 11/08/2014 | Books |