Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, 2005.Edition: 7th edDescription: 578 p ; 26 cmISBN:- 0072864877 (alk. paper)
- 0071111778 (international : alk. paper)
- HF 5415.3 .P468
Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
KUALA KETIL CAMPUS | Non-fiction | Malay/English Collection | HF 5415.3 .P468 (Browse shelf(Opens below)) | Available | 1041612 |
Total holds: 0
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