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Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : South-Western/Cengage Learning, c2014.Edition: 6th edDescription: xxvi, 587 p. : ill. (some col.), map ; 26 cmISBN:
  • 9781285073040
Subject(s): LOC classification:
  • HF 5415.13 .F47 2014
Item type: Books
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Holdings
Current library Collection Shelving location Call number Status Date due Barcode Item holds
KUALA KETIL CAMPUS Non-fiction Malay/English Collection HF 5415.13 .F47 2014 (Browse shelf(Opens below)) Not For Loan 1064126
Total holds: 0

Includes appendix and index.

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