TY  - BOOK
AU  - Feinberg, Fred M.
AU  - Kinnear, Thomas
AU  - Taylor, James R.
TI  - Modern marketing research: concept, methods and cases
SN  - 9781133188964
AV  - HF 5415.2 .F45 2013
PY  - 2013///
CY  - United States
PB  - South-Western, Cengage Learning
KW  - Marketing research
KW  - Management
ER  -