TY  - BOOK
AU  - Wood, Marian Burk                                               
TI  - Essential guide to marketing planning                                                       
SN  - 9780273713234        
AV  - HF 5415.3 .W66 2007 
PY  - 2007///
CY  - England
PB  - Pearson Education Limited.
KW  - Marketing
KW  - Planning
KW  - Management
ER  -