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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, 2005.Edition: 7th edDescription: 578 p ; 26 cmISBN:
  • 0072864877 (alk. paper)
  • 0071111778 (international : alk. paper)
Subject(s): LOC classification:
  • HF 5415.3 .P468
Item type: Books
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Holdings
Current library Collection Shelving location Call number Status Date due Barcode Item holds
KUALA KETIL CAMPUS Non-fiction Malay/English Collection HF 5415.3 .P468 (Browse shelf(Opens below)) Available 1041612
Total holds: 0

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